Expert Article (Draft)
Baseball, Basketball, Football, and Soccer?
Soccer’s Growth and Impact in the US
Many Americans enjoy watching sports and having gathered for huge sports events such as the Super Bowl and World Series. People enjoy watching sports during their free time and getting distracted for a while. There’s a reason why baseball has the nickname of being America’s “national pastime”. People always refer to the big four sports in America as baseball, basketball, football and hockey. But what about soccer? Why is soccer not included in the big four or why is it not thought about often in America?
Soccer is one of the world’s most popular sports, so it is intriguing to see how this is not the case in the US. You can see soccer’s popularity range from countries such as Argentina, France, South Africa, and so many more. There’s no coincidence that so many countries see soccer as their most popular sport. So, what’s the difference with the US? America has so many great sports and athletes people can choose to watch, so it makes sense it can be hard to become the most popular. However, being the world’s most popular sport, soccer can’t even break into the top four in America. Why?
What’s Happening with Soccer in the US?
There are a variety of reasons people can address to demonstrate why soccer isn’t as popular in the US. The biggest reason is the presence of other sports and their connection with American culture. Sports such as football and baseball have established a long history in the country and have undoubtedly put themselves in the routine and culture of everyday life in the US. Once fans subconsciously associate themselves with a sport as their “national pastime”, it becomes difficult for them to gain interest in any other sport. Soccer in a way has been “crowded out” by these other sports in America and has made it difficult for the sport to gain any traction in rooting themselves in the national culture.
Another very interesting reason for the lack of popularity of soccer in America is the lack of business and revenue it can bring in. America has established itself as one of the most powerful capitalist societies. Business and money are very important to the country and this can be seen through all of the sports which explains why it is such a revenue-driven industry. Corporations want to make the most money as possible and soccer at times doesn’t make that possible. All the main sports in America include timeouts and breaks all made for tv advertisements TV networks can take advantage of. Soccer only has a halftime break which TV networks won’t prioritize in broadcasting.
Soccer on the Rise
Despite the lack of popularity of soccer in the US, it is on the rise. Both participation and interest has increased over the last couple of years. Major League Soccer (MLS) has experienced a 27% rise in interest since 2012. The league has also decided to expand and will soon consist of 30 professional soccer teams across the country. More teams in the country gives the opportunity for communities to learn more about the sport and gain interest. For example, MLS has decided to create new teams in cities such as Austin, Nashville, and Charlotte which tend to also be cities not heavily occupied by a lot of sports teams. MLS teams are also showing increased attendance and a rise in cable viewership.
Soccer has also been gaining traction in revenue and TV networks. Soccer media rights revenue has increased over the last couple of years. The MLS has network deals with ESPN, Fox, and Spanish-language network Univision Deportes. The National Women’s Soccer League has also signed a three-year deal with CBS Sports for streaming services. It is evident that TV networks are starting to see the value and revenue soccer can bring.
The potential for soccer in the US is growing. With studies showing younger people gaining more interest in soccer, it seems inevitable that the sport will be catching up in popularity and revenue as the other main sports in America. In 2026, the World Cup is expected to be held in North America, but with a lot of the stadiums being in the US. The World Cup is one of the world’s biggest events with an average of 3.2 billion viewers. This will undoubtedly create a new phase in the growth of US soccer and continue to increase the participation and interest of people across the country. The future of soccer in America is very bright.
Should You Watch Soccer?
Many people enjoy sports, but everyone has their preferences. Some people may only watch one or some people may watch them all. Whether you know about soccer or not, there are many reasons why you should play or even watch some soccer. One main reason you should gain an interest in soccer is its simplicity. There aren’t all these complex rules you need to learn to understand how the game is played. Due to its simplicity, it also provides the opportunity to be played anywhere. Soccer can be played either outdoors or indoors. Most of the time all you need is a soccer ball and people to play with.
One of the biggest ways of learning more about soccer is by going to a game and being a part of the atmosphere. In LA, there are two teams that you can go watch, LA Galaxy and LAFC. LAFC has earned a reputation of having some of the most static atmospheres in all American sports. Not only do you have the opportunity to be up-close to watch a game live, but you get to experience the excitement and passion of the fans. You see people cheering and waving flags in support of their team. You get to truly experience what happens on and off the field with soccer.
Soccer is such a popular and beloved sport across the world for many reasons. Soccer is starting to rise in the US, so it’s only important you start to get into it too.
Pedro, very solid article. One of my biggest regrets in my time at USC was not going to an LAFC game when I had the chance, as you said the atmosphere is so important to appreciating the game. It's interesting to think about why the US has the best women's team in the world, but can't rally enthusiasm for the USMNT or MLS. Like you said, it could just be because so many other sports squeeze soccer out. Adding some expert opinions on this would be very beneficial. Anyway, overall solid piece and I'm looking forward to seeing where you go with this!
ReplyDeleteHey Pedro, great article. I never really thought about the context of soccer in the US as it relates to other sports. I have only been to one soccer game in my life, a Barcelona game at Camp Nou, and it was probably the greatest live sporting experience I have ever experienced. When I compare that experience to what you have written about here in the US, it's quite saddening. Maybe it has to do with what you said about the established big 4 of sports in the US already. I also really enjoyed your paragraph about revenue generation and channel contracts; I think popularity and profit go hand in hand. As Emelyn said, maybe add some expert opinions and this will be a great work.
ReplyDeleteNice job Pedro! I've unfortunately never been to a pro soccer game, but when I studied abroad in Europe I got to experience the international passion for the game. As you were saying, it's a very simple game, and that's part of its charm and what makes it so easy for billions to love worldwide. Echoing the comments above, some expert opinions would be a great way to tie everything together. Looking forward to reading the final product!
ReplyDeleteHi Pedro, you picked an interesting topic! I was never a big sports fan until recently when I watch the NBA. I started to get into Basketball because of all the promotions and advertisements. Therefore, I believe you brought up good points on associating sports popularity with the revenue streams. I think your article can be more effective if you bring in statistics or published articles, as Emlyn mentioned. Overall, I would love to read the final version, and thanks to you, I think I found a new sport to watch!
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